Sainsburys: Strategies for Customer Retention

Sainsburys: Strategies for Customer Retention Part (1) Unique My examination paper essentially tries to comprehend the needs of client in Sainsbury of choice of items while shopping. Furthermore, Sainsburys endeavors to chip away at their new items with upkeep of their group and sensible incentive to give best administrations to their unwavering clients. My exploration additionally looks to feature the purchaser conduct which makes them to continue visiting Sainsburys. UK retail showcase is the best case of serious market. Examination need to comprehend the item class which prompts nature of item and order of items, furthermore the item esteem which shows valuing with various viewpoints in the UK showcase and extraordinarily in Sainsburys. Furthermore, I am additionally going to investigate about the disappointment systems of the Sainsburys. I will lead this exploration by the balanced meeting with the ranking director of Sainsburys just as there would be a profound examination which will be taken out from the survey with the client of Sainsburys. Essentially the meeting will give me the fundamental line of activity of the showcasing procedure of the new result of Sainsburys and furthermore it will distinguish the various items class and with their various qualities. Poll from the client will feature the necessities and essential subject of the customer that what they think, what they plan and how they pick. I will likewise talk about the most recent two years of the Sainsburys advances about the items in light of the fact that in recent year Sainsbury has improved their exercises under the new administration. Presentation Joined Kingdom is one of the most quickly developing markets in quick moving customer products on the planet. Market openings are nearly superior to different nations. Assets and legitimate GOVT. arrangements are useful for the new contestants in the retail advertise despite the fact that the UK 500 retailers are getting a charge out of around 85 percent of the entire market and rest of 215000 retailers are battling for residual pieces of the pie. Furthermore, this pattern or market rivalry empowers or powers the retailers to concentrate just the client needs. This pattern offers the chance to huge retailers to make the enormous general stores. That all the quick moving items incorporate food and early afternoon food thing, home apparatuses and considerably more under a similar rooftop to satisfy the client needs and these grocery stores demonstrated more accommodation for the buyers. In mid 19 century in UK, the retail advertise had diverse shape which calls co-employable development where the different retailer or gathering of retailers goes under one administration for cooperating to offer their items in reason capable cost to their clients. This pattern of co-employable development began in UK by Rochdale, Lancashire in 1840 and later in north of Englands retailers. In any case, this combining was uniquely for the clients who bought the items in mass. After Second World War when the economy of United Kingdom was revamping, that was the ideal time for the financial specialists to put resources into the various fields of business and retailers additionally made their positions. Like following multi year of war end Marks Spencer opened their first general store in 1948 then Sainsburys opened in 1950, Tesco opened their first self assistance store in 1954, Morison opened 1958 and ASDA opened first market in 1963. The period of 1960, 70s, 80s was the hour of extens ion of these goliaths who later opened their market with various sizes in everywhere throughout the spots in UK, made their stores more comfort and gave increasingly solid administrations to their clients. In todays quick paced life no one has the opportunity to go at singular shops for all the family unit needs and general stores has satisfied this lack by giving their objective market all the items i.e., from staple to individual consideration, and from kids things to medications and hardware, furniture, new things, meat, and so forth and so forth. The accessibility of every one of these things under one rooftop has different attractions which urge a client to visit in general stores. (www.tescopoly.org) (Raphael Moreau: franchiseek.com) General stores have one significant preferred position that client come intellectually arranged to make overwhelming shopping i.e., at any rate the supply of multi week family unit things with the goal that he/she don't need to come back over and over for little things. As London is one of most populated city on the planet and everyday costs should be made by everybody, along these lines grocery stores can make huge volume of deals. Because of enormous size of buying stores can make various offers particularly on the every now and again moving things like tidbits, cheddar, drinks, chocolates, pastry shop things, lagers, wine, vegetables, organic products, meat, and so on and so forth. Along these lines customers are enticed to make constrained selling. Because of huge deals volume the selling costs goes down which thus upgrades the benefits of the stores. (Grahame Dowling: Buying Behavior) Toward the beginning of 2007 the UK retail advertise was worth about 128.2 billion with the thorough increment of 4 percent after 2006. End of 2007 that was accounted for that there are around 99, 134 retail locations in the United Kingdom which contain the little stores like Spar or Londies and furthermore incorporate the markets like Tesco, Sainsbury and so on. These all stores, food merchants and general stores are growing their organizations broadly as their objective market is extending which made the UK showcase best case of flawless serious market. (www.igd.com) UK retail Market Growth UK Grocery Market Performance (Source: IGD Research 2007) As talked about the grocery stores and various retailers it shows that the clients of UK have wide scope of choice of choice. So as to assess the client determination of item is the firm it ought to for the most part allude to the conventional types of advertising as they can be seen in many organizations globally. In this unique circumstance, the investigation of Aufreiter et al. (2000) indicated that when conventional advertisers consider association, they mean structure: particular item, channel, and client bunches concentrating on explicit practical undertakings, for example, brand separation, client section the executives, and statistical surveying while useful chiefs assume the urgent jobs in these practically engaged client gatherings, which are liable for producing thoughts and taking them to showcase. (Aufreiter, N., Lawyer, T., Lun, C. (2000) It might be said, client choice of item is figured for each situation as per the requirements of the specific organization however above all with the states of the market. The term of centering the item is regularly utilized for this situation to show the inclusion of business visionary in the plan and the application procedure of the consumer loyalty of explicit item and the principle focuses of the advertising arrangements utilized by a particular association. In this specific circumstance, Welsh (2003) upheld that this term can be characterized as â€Å"the proactive ID and abuse of chances for pulling in and holding clients through imaginative ways to deal with hazard the board, asset utilizing and esteem creation† (Welsh, 2003, 5). Then again, it is vital that organizations universally utilize the suitable methods of correspondence as per the social and social states of the market in question. With respect to issue, the investigation of Dobie et al. (2003) indicated that â€Å"marketing interchanges are a significant component of any item as it is fundamental to advise potential and existing clients with respect to item/administration accessibility and application, and to convince expected clients to research, analyze, as well as attempt the proffered item/service†. (Dobie, K., Grant, J., Megehee, C. (2003). In the wake of looking into the changed perspectives on client determination one could without much of a stretch inform that in UK where around 10 percent of the entire nation isn't local can be an entangled market where the item choice can be unique and these individuals need to cover by stores to pull in them by their local items with concern food and staple items. Furthermore, this target drives them to make new product offerings in their stores. As I referenced about the pattern of market in the UK and further on the three top grocery stores are following: Tesco ASDA Sainsburys This is the ongoing examination that Tesco has 31.5 percent of entire UK retail piece of the overall industry further on ASDA who has 16.7 percent just as Sainsbury who secured the 16.3 percent piece of the pie. In 1980s and mid 90s Sainsbury had the initiative of UK showcase how ever in 1995 Tesco leads with 17 percent piece of the pie with quickly expanding following years. In any case, from recent years when the Sainsbury goes under new administration with Justin King they expanded well and fortune is this that could contend their adversary ASDA and could recover on number two situation in UK retail advertise. Sainsburys the executives is currently improving under the new administrative structure and presenting the wide scope of creation their stores with various class and worth. They expanded their natural range and new lines of something new which likewise incorporate the food things which concern their different nations clients who are living in UK. (news.bbc.co.uk) In 2005 Sainsbury additionally changed their motto â€Å"try something new today† to present their wide scope of new items to their dedicated clients. As the Sainsbury is the UK third biggest general store has expanded its like to like deal from most recent two years. Furthermore, this strategy urges them to convey huge number of items in their stores which is a test and in the event that they cannot do so they can bring down their development rate according to their different rivals who are expanding essentially. Sainsbury likewise expanded their non food items in the stores. They need to engage their client with their new product offering including food and non food items. In any case, the test is if their different opponents like ASDA and Tesco dont slant down their non food items offers it very well may be a

Chromium Induced Toxicity Research

Chromium Induced Toxicity Research Unique In the current examination, we speculate that cytotoxicity, genotoxicity and oxidative pressure assume a key job in chromium prompted poisonousness in SISS, SISK, IEE, IEK, IEG, SICH and ICG cell lines when uncovered for 24 h. Intense harmfulness tests were led on three fish species to be specific L. calcarifer, E. suratensis and C. catla by presenting them to various focus (0, 10, 20, 30, 40 and 50 mg/L) of chromium for 96 h under static conditions and the LC50 was determined. The rate cell endurance was evaluated by numerous endpoints, for example, MTT, NR, AB and CB examines were acted in seven fish cell lines presented to various groupings of chromium and EC50 estimations of all the four endpoints was determined. Straight connections between's each in vitro cytotoxicity examine and the in vivo mortality information were exceptionally noteworthy. Minute assessment of cell morphology demonstrated cell shrinkage, cell separation, vacuolations and cell growing at most noteworthy grou ping of chromium (50mg/L). The DNA harm and atomic fracture were surveyed by comet measure and Hoechst recoloring, in seven fish lines presented to various groupings of chromium. The consequence of cancer prevention agent parameter got show fundamentally diminished catalase (CAT), superoxide dismutase (SOD), glutathione S-transferase (GSH) and Glutathione peroxidase (GPx), and expanded degree of lipid peroxidation (LPO) in all the cell lines after introduction to expanding chromium in a focus subordinate way. This outcomes demonstrates that fish cell lines could be utilized as an option in contrast to entire fish utilizing cytotoxicity, genotoxicity and oxidative pressure evaluation after presentation to chromium. Catchphrases: Fish cell lines, Chromium, Cytotoxicity, Genotoxicity, Oxidative pressure 1. Presentation Substantial metal contamination of water is a genuine natural issue confronting the advanced world. At worldwide level overwhelming metals contamination is expanding in nature because of increment in number of ventures (Chidambaram et al. 2009). Modern effluents are released into the sewage channels, streams and water system water, causing significant contamination and wellbeing perils (Baddesha and Rao 1986). Numerous modern wastewaters contain substantial metals like cadmium, lead, zinc, cobalt and chromium. The poisonous substantial metals are generally ingested and get gathered in different plant parts as free metals which may unfavorably influence the plant development and digestion (Barman and Lal 1994). Individuals and dairy cattle are gravely influenced when these metals are consolidated into natural pecking order as it causes bronchitis and malignant growth (Khasim et al. 1989; McGrath and Smith 1990; Nath et al. 2005). Among overwhelming metals, chromium assumes a significa nt job in contaminating our amphibian condition framework. In nature chromium happens predominately in two valances Cr (III) and Cr (VI). Hexavalent chromium [Cr (VI)] prevails over the Cr (III) structure in common waters. Hexavalent chromium [Cr (VI)] particulates enter the amphibian medium through effluents released from calfskin tanning, materials, chrome electroplating, metal getting done with, coloring and printing ventures and a few different businesses. The Cr (VI) infiltrates natural layers effectively and causes cell harm by oxidative pressure (Irwin et al. 1997; Begum et al. 2006), its unselective introduction may present genuine impact on amphibian networks including fish. Harmful impacts of Cr(VI) on enzymological/biochemical (Al-Akel and Shamsi 1996; Vutukuru et al. 2007; Oner et al. 2008), hematological (Gautam and Gupta 1989; Al-Akel and Shamsi 1996), immunological (Prabakaran et al. 2007) parameters, endocrine harmfulness (Mishra and Mohanty 2009) and genotoxicity (Chen et al. 2011) have been accounted for in numerous teleosts angles. In natural hazard evaluation, a great part of the harmfulness test on fish has included the utilization of lethality as the endpoint. Then again, in vivo bioassay is costly and requires colossal amount of toxicant. The presentation time is just 24 h as contradicted 96 h in bioassay, which could lessen the expense of work, lab offices and test time however more significantly permit choices to be made all the more quickly. By and by, harmfulness testing with fish is a fundamental piece of ecological hazard appraisal techniques (Castano et al. 2003). For every one of these contemplations, the turn of events and utilization of in vitro tests that could quantify beginning times of poisonousness in vertebrates speak to a methodology that could be valuable to checking natural hazard evaluation (Walker 1999). In the course of the most recent four decades, cell and tissue culture strategies have been refined and have now become a basic device in ecological research. There are a great deal of moral, logical and prudent reasons that help the improvement of in vitro strategies for use in ecotoxicology (Castano and Gomez-Lechon 2005; Bols et al. 2005; Schirmer, 2006; Fent 2007; Taju et al. 2012, 2013, 2014). The utilization of fish cell lines in natural toxicology has been evaluated and emphatically surveyed chiefly concerning cytotoxicity (Babich and Borenfreund 1991; Castano et al. 2003; Fent 2001). Cytotoxicity appraisals can be promptly utilized to look at numerous endpoints, including estimations of cell demise (apoptosis), cell feasibility, cell morphology, cell digestion, cell connection/separation, cell layer porousness, multiplication, development energy, genotoxicity and oxidative pressure (Maracine and Segner 1998; Li and Zhang 2002; Shuilleabhain et al. 2004; Taju et al. 2014). In the current examination, three fish species from three diverse oceanic conditions, Lates calcarifer (Marine), Etroplus suratensis (Brackishwater) and catla (freshwater) were chosen as delegates of their individual surroundings to read their reasonableness for intense poisonousness test to assess the potential danger of chromium (Cr). They are incredible food angles with a decent market request in India, Malaysia, Bangladesh and Pakistan. A few endeavors were made to concentrate in vivo intense harmfulness in Sea bass, Etroplus and Catla utilizing different toxicants (Chezhian et al. 2010; Azmat and Javed 2011, 2012; Bhat et al. 2012; Taju et al. 2012, 2013). The seven fish cell lines to be specific SISK and SISS cell lines got from L. calcarifer (Sahul Hameed et al. 2006; Parameshwaran et al. 2006b), SICH and ICG cell lines got from C. catla (Ishaq Ahmed et al. 2009b; Taju et al. 2014), and IEE, IEK and IEG cell lines got from E. suratensis (Sarath Babu et al. 2012) were utilized as in vitro measures to assess the cytotoxicity, genotoxicity and oxidative pressure presented to chromium. The consequences of in vitro cytotoxicity were contrasted and the aftereffects of in vivo intense harmfulness test utilizing fish. The utilization of these cell lines for harmfulness appraisal of chromium as opposed to living fish is suggested. 2. Material and techniques 2.1. Synthetic substances and reagents Tissue culture media and synthetic substances were gotten from GIBCO (Invitrogen Corporation, USA). Potassium dichromate (K2Cr2O7), EDTA, Trichloroacetic corrosive, DTNB [5,5-dithio-bis-(2-nitrobenzoic acid)], Thiobarbituric corrosive, Hydrogen peroxide, Nitro blue tetrazolium (NBT), Riboflavin, Hydroxylamine-HCl, Triton X-100, Ethidium bromide, Methanol, Acetic corrosive, Sodium chloride, Sodium hydroxide and Coomassie Blue was bought from SRL synthetic concoctions, India. 2.2. Assortment of trial creatures Lates calcarifer and Etroplus suratensis were gathered from Central Institute of Brackishwater Aquaculture (CIBA), Chennai. Catla was gathered from a neighborhood lake in Walajapet, Vellore District, Tamil Nadu, India. The exploratory fishes were 2 3 g in body weight. Examples were shipped live in oxygen sacks or containers to the research center, acclimatized and kept up for 20-30 days in a saltiness scope of 5-10 ppt for E. suratensis, 20-25 ppt for L. calcarifer and in freshwater on account of C. catla (23-28oC) under an encompassing photoperiod in the research center for 10 days preceding trials. The fish were taken care of with business pellet feed two times per day and starved for 24 h previously and during the examinations. 2.3. In vivo fish intense harmfulness test Fish intense harmfulness tests were led by uncovering E. suratensis, L. calcarifer and C. catla (N = 10 for each aquarium) for 96 h to chromium under static conditions (OECD 203, 1992). Five unique focuses chromium i.e., 0, 10, 20, 30, 40 and 50 mg/L weakened with seawater (5 ppt) and freshwater while control with ocean water and freshwater alone were tried to decide the LC50 (fixation at which half of the fish populace kicks the bucket). The aquaria had a working volume of 30 lit dependent on the body weight of fishes (1 g fish/L). Dead fishes were tallied and evacuated promptly consistently. All the tests were led in triplicates. Mortalities were recorded after the rule for fish intense harmfulness OECD 203 (1992). 2.4. Fish Cell lines An aggregate of seven cell lines built up from various organs of L. calcarifer (SISS-seabass spleen, SISK-kidney), E. suratensis (IEE Etroplus eye, IEG gill, IEK kidney) and C. catla (SICH Catla heart, ICG gill) were tried for their sensitivities to chromium. These fish cell lines were engendered at 28oC in Leibovitzs L-15 medium (pH 7.0 - 7.4) with 2mM L-glutamine, 10% fetal ox-like serum (FBS), penicillin 100 IU/ml and streptomycin 100 Ââ µg/ml. The osmolarity ran from 300 to 360 mOsm kg-1. These cells were sub-refined each 2-3 days utilizing standard strategy. Cells at exponential development stage were collected and utilized for in vitro cytotoxicity tests. 2.5. In vitro cytotoxicity test utilizing fish-inferred cell lines SISS, SISK, IEE, IEK, IEG, SICH and ICG cells at exponential development stage were gathered and weakened to a convergence of 105 cells/ml in Leibovitzs L-15 medium with 10% FBS. After disturbance, the cells were added to each well of 96-well tissue culture plates at the grouping of 2 x 104/well and brooded for the time being at 28oC. After brooding, the medium was evacuated and the cells were re-taken care of with medium c

What Common AP Essay Topics Are Used In A Course?

What Common AP Essay Topics Are Used In A Course?If you are planning to take AP Spanish test prep, you will come across a lot of topics that will pop up all the time. However, just as important as how to answer them is to know what the topics are and what kind of people want to take the tests.The topics in common AP essay topics are chosen by the instructor and they have one basic goal, which is to measure your ability to create a successful essay and capture attention. The professor usually grades it according to the difficulty of the work and also the level of language you used to express it. Therefore, it is important for you to know how to prepare for this subject so that you can succeed.The topics in common AP essay topics are not always about literary subjects. Some may include family problems, political issues, and/or cultural debates among the students. These topics are judged based on the level of discourse between the students' responses to the questions. Therefore, you sho uld always choose the right topic for your project.You will find that there are a lot of topics that you will be asked to write about but you might not know what the first essay topic should be. As such, you should learn how to approach these subjects and then prepare yourself for the exam. The next tip is to be able to explain your essay in a way that it will be accepted by the class.Most of the times, you will find that AP essay topics are one page long, which means that you will need to address more than one point in order to make your topic acceptable. However, when you want to impress the professor, you can consider creating a paper that can cover both points with ease. In addition, you should know how to write an effective outline that will guide you through the writing process.When you are preparing for your AP essays, you should know that common AP essay topics are frequently the same for all students. Therefore, you should study the same subjects as the other students. Howe ver, you should avoid studying subjects that are too general. Instead, you should learn the different types of subjects that you will need to write about.It will be helpful for you to know that if you do not have enough background knowledge on a subject, it is best to go back to it. On the other hand, if you are already familiar with a certain subject, you can read books on it or consult experts about it. Knowing the basics of the subject is essential in order to know how to write an effective essay. Since you do not have much background on a certain topic, you will want to study it so that you can make sure that your notes and thesis reflect all the information in it.In conclusion, you will find that there are a lot of common AP essay topics that you will be asked to write. However, you should remember that these will not be easy for you. However, you should be prepared and be able to apply the tips given above so that you can succeed.

Thank You, Mr. Falker By Patricia Placco - 830 Words

But Mr. Falker caught her arm and sank to his knees in front of her. â€Å"You poor baby,† he said. â€Å"You think you re dumb, don t you? How awful for you to be so lonely and afraid.† She sobbed. â€Å"But, little one, don t you understand, you don t see letters or numbers the way other people do. And you ve gotten through school all this time, and fooled many, many good teachers!† He smiled at her. â€Å"That took cunning, and smartness, and such, such bravery.† Then he stood up and finished washing the board. â€Å"We re going to change all that, girl. You re going to read-I promise you that† (Abadiano, 2001, p.41). This is an excerpt from the book Thank You, Mr. Falker by Patricia Placco. This book is an autobiography about a girl with dyslexia. Everyone told her she was dumb and could not learn – except Mr. Falker. Only he took the time to teach her to read and she went on to become a children’s author. Dyslexia, a commo n name for reading disorders, is common among students, and unfortunately many have similar experiences to Ms. Placco. How many of these children could feel like they can learn and even learn to read if teachers were more aware of the issue and better equipped to help these children? (QUOTE FROM THANK YOU MR. FALKER) SOME STATISTIS ABOUT READING DISORDERS AND ITNRO TO DYSLEXIA. This raises the questions, what is dyslexia and how can we help students with dyslexia in the classroom? First, what is dyslexia? A common name for reading disorders, dyslexia is

Essay about Annotated Bibliography on Information Technology

Annotated Bibliography on Information Technology Mobile Security in the Future Adesina, A. O., Agbele, K. K., Februarie, R., Abidoye, A. P., amp; Nyongesa, H. O. (2011). Ensuring the security and privacy of information in mobile health-care communication systems. South African Journal of Science, 107(9), 26-32. This research article examines the security concerns of using mobile technology systems in health care institution. Various methods of ensuring privacy and security of patient’s electronic medical information are addressed. This high quality article is relevant for present day mobile security issues. The authors utilize a host of credible references in the health care and information technology fields. Ben-Asher,†¦show more content†¦Multimedia Systems, 17(4), 341-349. doi: 10.1007/s00530-010-0216-7 This case study compares desktop PCs to mobile devices in terms of cyberterrorism. The authors make the conclusion that cybercrimes can be deployed using modern day cellphone through web 2.0 applications. This study solidifies mobile security concerns. Dagon, D., Martin, T., amp; Starner, T. (2004). Mobile phones as computing devices: The viruses are coming! Pervasive Computing, IEEE, 3(4), 11-15. This article warns about the impending launch of viruses on mobile phones. The advent of Internet-enabled mobiles has increased the threats of mobile viruses exponentially. Examining the types of attacks and the impacts on the users. Even though published before it’s time, this article is still very relevant for modern concerns. Lawton, G. (2008). Is it finally time to worry about mobile malware? Computer, 41(5), 12-14. This article takes account of the security concerns in the early 2000s and states that it’s a reality. Provides a â€Å"long-range outlook† to mobile technology makers in designing future mobile devices. Concepts can be used in future security frameworks. Massà ©, D. (2012). $389 M mobile application security market set to explode as threats increase. Microwave Journal, 55(11), 56-56. Small excerpt of the growing market of mobile security application. Focuses on the creating of a newShow MoreRelatedThe Overuse of Technology in Our Daily Life Essay1452 Words   |  6 Pagestechnology’s devices for just a day? The answer for this question will bring a lot of negative answers, and of course if we ask this question in a survey, â€Å"NO† will be the winner of this survey. Talking about the use of technology reminded me one of the sources from my annotated bibliography by Amy Petersen, who is the Theatre and Media Arts Department Chair and Associate Professor in the College of Fine Arts and Communications at Brigham Young University. 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The Role of Research and Statistics in the Field of...

The Role of Research and Statistics in the Field of Psychology Abstract Research and statistics are essential elements within the field of Psychology. Through the evolution of technology, the task of conducting adequate research and statistics methods have become abundant in methodology. Because of such, research collection and experimentation approaches of researchers and Psychologists, greatly vary in specificity. However, one method reigns true and consistent, and that is the Scientific Method; of which will be further explored. This paper will discuss and make sense of the roles in which both research and statistics play in the field of Psychology, and the procedures in which such methods are conducted will be defined. This†¦show more content†¦The phrase â€Å"method of scholars† is an alternative title for the scientific method, for it is the absolute best set of methods in finding the truth, and of course the scholars would know. â€Å"It has often been said that the greatest discovery in science was the discovery of the scientifi c method of discovery†: (Feibleman, 1972). This method is an investigation in which a problem is initially identified. With this, observations, experiments, and other relevant data (provided by research) are then used to create or test hypotheses that lead to conclusions about the original problem. The steps involved in this process include: 1) Forming a testable hypothesis. 2) Devising a research plan and method of application. 3) Collecting data and researching. 4) Analyzing the data and reaching possible conclusions about the study. 5) Report findings. 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Use of Visual Aids by an Autistic Individual

Question: Discuss about theUse of Visual Aids by an Autistic Individual. Answer: Introduction Autism is a mental or behavioural disorder characterized by difficulty in communicating and forming relationships with other people using language and abstract concepts (Autism Spectrum Australia 2016). It is a lifelong condition that affects how a person communicates with people, relates to them and experiences the world (Australia Autism Spectrum 2016). There is no clear cause or cure for autism but its occurrence has been attributed to genetic factors and environmental risk factors such as low supply of oxygen to the child's brain while it was still a foetus and the mother's mental illness during pregnancy (South Western Sydney Institute). The communication in autistic individuals include delay in speech development, difficulty in holding conversations, difficulty in taking part in social interactions and reliance on visual aid and sign language due to inability to communicate verbally (South Western Sydney Institute). It is therefore imperative to use the most appropriate method of communication when interacting with a person with the condition. These methods include; the use of simple and consistent language, use of visual aid, avoiding using metaphors as the individuals interpret language literally, seeking constant confirmation that they understand what you are saying and expressing one idea at a time to allow the person time to process the information and respond (South Western Sydney Institute). The clients unable to communicate verbally rely on visual aid. The use of pictures and symbols eases communication since they are clearly intentional and readily understood. The client, Mark is autistic. He relies on visual aid for communication, routine changes are difficult to him and he is anxious in new situations. The caregiver is required to have the necessary skills to communicate with him, take him through transitions and be able to help him adapt to change easily. The change of environment from what Mark is used to is a difficult process and there should be a way to help him through it. The use of visual aid among other strategies can be useful in the process of transition from one activity to another (Autism Speaks2016). An activity schedule helps in smooth transition by increasing predictability (Autism Speaks 2016). Here is a visual schedule covering the activities that Mark will take part in from the time he wakes up to the time the group meeting with the gamers. The visual support is aimed at reducing the confusion that Mark may experience due to unpredictability (Medic8 2016). He does not handle the change of routine well therefore using the visual aid may help him transition smoothly. The schedule above includes the time, people and various activities that Mark will engage in during the day right from when he wakes up to the end of the day when he leaves the group and goes back home. Since Mark experiences anxiety in difficult situations, it is essential to avoid making him deal with sudden change. I will first inform Mark about the new schedule before starting the new routine. This will include an explanation of what activities he should expect in the future and the time durations of every activity using visual aids. There should be progressive visits to the arena of the gaming meeting which will increase with time (South Western Sydney Institute). Getting his opinion on the new routine and making changes will be an important step in gaining his trust and sense of control in the things that matter to him. It shows that he has a say in the decisions made regarding his life since he is an adult. Involvement of his family in the process goes a long way in making the transition smooth. The family is one of the few institutions that an individual is used to hence; involving them in the process brings a sense of familiarity making it easier for the client to adapt. I can involve the parents in the process by having one of them drive Mark to the meeting and attending some of the sessions. The presence of the parent in the makes it easier for Mark to adjust in a situation that would have otherwise been difficult. The other ways of supporting Mark will involve helping him develop his skills, maximize his independence and supporting his rights, welfare and interests (South Western Sydney Institute). Mark's interest in gaming and trains should be encouraged as they will influence his personal development for instance, attending the gaming meetings will improve his social skills and improve his interaction with people. Mark can be assisted in maximizing his independence by allowing him to make choices regarding his life and interests. All these improve the client's personal development in the all aspects. References Autism Speaks 2016, Visual Supports and Autism Spectrum Disorder, http//:www.autismspeaks.org Autism Spectrum Australia 2016, What is Autism? http//:www.autismspectru.org.au. Medic 8 2016, Guide to Autism; Dealing With Change. http//:www.medic8.com. South Western Sydney Institute, Support Individuals with Autism Spectrum Disorder http//:www.SWSI.tayensw.edu.au.